What!!!!!!!!!! I went into Roots on Tuesday and saw the craziest thing – liquid laundry detergent in a cardboard container. Look, I know it’s not zero-waste but it’s progress. Here is Seventh Generations two-bits about their new product packaging…
Our most technologically-advanced formula yet uses multiple enzyme systems to fight the toughest stains. This powerful formula is uniquely packaged in an innovative recyclable or compostable bottle, made from 100% recycled fiber. The entire packaging system (fiber bottle, pouch, spout, cap) system uses 66% less plastic than a typical 100 oz 2X laundry bottle – while delivering the same number of loads!
The price seemed steep. Maybe it’s cheaper at Save-On Foods. Money is definitely a factor in the degree of enviro I am able to go. I’m still planning a trip to the Soap Dispensary to refill the containers I already have but it’s nice to know this option is available if the price becomes right.
Have you found any cool better packaging lately?