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Can an e-mail make a diffference?

Can an e-mail make a difference? Cheerios

This is the e-mail I just sent General Mills yesterday. I think one of the big cereal brands needs to stand up and make a difference.

I would just like to urge the General Mills Company to reduce their packaging by eliminating the cardboard boxes your cereals come in. Some other cereal brands just come in plastic and the product is in no way affected. It would save your company money also because the cardboard would not have to be purchased in the first place. This is an easy fix and could be a way to be ahead of your competition. I believe this will be the future of cereal and I hope you will be leaders in this. Our family loves Cheerios but we have been mixing it up with more environmentally friendly options. I wish I didn’t have to make that decision. Please consider my advice.

Have a great day,


Wow, they were quick with their reply and I will think of it as a positive!

Dear Mrs. ****:

Thank you for sharing your comments about the packaging of our product. Our package design team is continually studying and developing new packaging methods to ensure maximum freshness of our products and convenience for our customers.

We appreciate your opinion and will share your thoughts with other members of the team. We hope you continue to enjoy our products.


Thank you Cheerios for answering back but let us see the change that is so necessary!Here’s a quick example of a brand already using this technology. I’m not being innovative.

Until tomorrow,



About stephanieough

Wife, mom, concerned citizen of the earth. Striving towards intentional living rather than blindly following. Former Education Specialist for a corporation, I have now taken a step back to spend time with my family and work closer to home. Hoping to reduce our waste through refusing, reducing and reusing so that we will not have to recycle as much. Also, I love to explore zero-waste fast food and take pictures of my sucesses. I'm a fan of British comedies like Red Dwarf and Black Adder, Kevin Smith and his movies, Asian food, documentaries, biographies and going to Las Vegas on vacation. If someone told me I could only listen to the Beatles for the rest of my life I would die happy.


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