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Can an e-mail make a diffference?

Could an e-mail make a difference? Dairy Queen

Here is an e-mail I sent Dairy Queen to express my frustration and turn it into action.

 I was saddened today when I realized I could not recycle the plastic cup that was on top of the Blizzard my husband bought me on Sunday. It is #6 plastic with isn’t recyclable in the Greater Vancouver Area. Dairy Queen has a chance to really improve their impact on the environment by changing their plastic disposables to ones that are recyclable within their markets. It’s as easy as #1, #2, #4 or #5 in my area. Please consider my suggestion.


Stephanie Ough

I received a reply from Dairy Queen. Hopefully this is not just the “form letter” reply that it sounds like. The part about it not only being sent to the franchisee but to also to all appropriate corporate employees is encouraging.

Dear Ms. Oughton,

Thank you for contacting International Dairy Queen, Inc. (IDQ) and
bringing your experience to our attention.

IDQ works with each of its independent franchise operators to ensure that
we are offering our customers the best products and service possible
during every visit. I am very sorry to learn that you have been

At IDQ, we truly appreciate the feedback we receive from our customers. It
is only because of customers like you, who care enough to contact us, that
IDQ and its independently owned and operated franchises can improve.

Your comments have been documented and forwarded to the independent
franchise owner of this restaurant for their information and
investigation. Additionally, I have forwarded your concerns to all
appropriate IDQ personnel for their review.

So what do you think? Can an e-mail make a difference?



About stephanieough

Wife, mom, concerned citizen of the earth. Striving towards intentional living rather than blindly following. Former Education Specialist for a corporation, I have now taken a step back to spend time with my family and work closer to home. Hoping to reduce our waste through refusing, reducing and reusing so that we will not have to recycle as much. Also, I love to explore zero-waste fast food and take pictures of my sucesses. I'm a fan of British comedies like Red Dwarf and Black Adder, Kevin Smith and his movies, Asian food, documentaries, biographies and going to Las Vegas on vacation. If someone told me I could only listen to the Beatles for the rest of my life I would die happy.


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